This is too cool not to share. From Dutch designer Tim Smit, made of stylish neoprene and strategically lined with body molded kevlar, this runway show stopper will be the must have accessory for your next war, skirmish, struggle, conflict, combat zone or civil strife you find yourself in or starting. Aeon Flux eat your heart out.

More pics via Yanko Design.

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Another one for today. Can’t get much better than this! xo
Kudos to agency 72andSunny and creative director Glenn Cole for this inspirational piece of advertising.

Amazing what a power a positive note can have on one’s day. When’s the last time you made a stranger feel this way?

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Kevin at Grinding looks at the connection between a new study on corporate logos and the connection to sigil magic:

The team conducted an experiment in which 341 university students completed what they believed was a visual acuity task, during which either the Apple or IBM logo was flashed so quickly that they were unaware they had been exposed to the brand logo. The participants then completed a task designed to evaluate how creative they were, listing all of the uses for a brick that they could imagine beyond building a wall.

People who were exposed to the Apple logo generated significantly more unusual uses for the brick compared with those who were primed with the IBM logo, the researchers said. In addition, the unusual uses the Apple-primed participants generated were rated as more creative by independent judges.

“This is the first clear evidence that subliminal brand exposures can cause people to act in very specific ways,” said Gráinne Fitzsimons. “We’ve performed tests where we’ve offered people $100 to tell us what logo was being flashed on screen, and none of them could do it. But even this imperceptible exposure is enough to spark changes in behavior.”

Other than their defined brand personalities, the researchers argue there is not anything unusual about Apple and IBM that causes this effect. The team conducted a follow-up experiment using the Disney and E! Channel brands, and found that participants primed with the Disney Channel logo subsequently behaved much more honestly than those who saw the E! Channel logos.

Full Story: Grinding.

See also:

Marketing Without Tears.

Wikipedia: Priming.

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Reminds me of something a designer acquaintance of mine, Melncoly, is fond of saying:
"Be yourself and you will always be in fashion.”

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In an attempt to shake off a major case of cabin fever, I went to my local botanic gardens to take a walk. In their exhibition building was a pictoral showing of “The Garden of Cosmic Speculation” created by renown architect Charles Jencks and his late wife Maggie. This is an amazing piece of work and I was blown away with it’s concept and design.

“This book tells the story of one of the most original and important gardens of the 21st century, created by the internationally celebrated architectural critic and designer Charles Jencks. He and his late wife started working on a landscape, that, after her death in 1995, continued to grow into a larger project, an ongoing speculation on the basic elements of nature. Covering thirty acres in the Borders area of Scotland, the Garden of Cosmic Speculation is conceived as a place to explore certain fundamental aspects of the universe.

What are atoms made of and how should we conceive of them? How does DNA make up a living organism and why is it essential to celebrate it in a garden? In dialogue with eminent physicists, cosmologists, and biologists, including Paul Davies, Lee Smolin, and Steven Rose, Charles Jencks has created a series of new, expansive, visual metaphors that challenge misleading and frequently misunderstood concepts, such as the “Big Bang” and the “Selfish Gene.”

(Preview of the book “The Garden of Cosmic Speculation” via Google Books)

(Charles Jencks website. Article on “The Garden of Cosmic Speculation” via Recreating Eden)

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Future by Design web site.

(Thanks Danny!)

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Irreality webmaster Squink launched a new gadget blog called the Shiny Report. Here’s his critique of the business model of a new “ecologically friendly” cell phone company:

Every now and then, a conceptual design company comes up with a really fantastic idea - and then you read it and realise that somehow, against all odds, they actually missed the mark. One latest example of this is Kaleidoscope, who did exactly this. I will explain why momentarily, but first, let’s take a quick look at their angle.

The LINC phone is an eco-friendly cellphone, which is leased to the user on a yearly basis. Once a year, the distributor of the LINC posts out a brand new LINC phone to the user. In exchange for this, the user is to then somehow (either through mail - eugh, or walk-in LINC stores) return the old LINC model to the distributor. The distributor then sends the phone back to the plant, where it is recycled and it’s components are harvested for use in other units.

The LINC model is designed to “[change] the entire paradigm of the production and consumption model”, and eliminate large amounts of hazardous waste material from the phone industry. The user (read: not owner) of the LINC phone can also log into the LINC website and get a warm fuzzy feeling about how eco-friendly they are.

This in itself is a reasonably good idea. But let’s face it, it’s not the primary reason you’d want a LINC phone. In actual fact, who wants to LEASE a phone from a distributor? Answer: nobody. That said, the phone itself is constructed of modular, environmentally-conscious components. Remove the leasing agreement and you’re left with something that almost constitutes a better idea: an eco-friendly, modular phone.

This is where the ‘obvious good idea’ comes into play.

Your eco-friendly, modular LINC phone can be disassembled and upgraded with new modular components. Take your LINC phone to the nearest LINC retailer, or order LINC components online. As new technologies and standards are introduced, simply upgrade your phone for a nominal fee. And you can still save the environment by handing your old components over to LINC to be re-harvested in exchange for future upgrade-credits (assuming you haven’t sold them on, or given them to a friend).

Original story (with more pics).

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Marketing Without Tears
A quick and dirty self-study course in marketing

This guide is designed people wanting to jump start a study of the occult arts collectively known as marketing. I hope to provide a set of cognitive tools useful for citizens, consumers, occultists, reality hackers, philosophers, activists, and business people alike.

In this case I’m using the term “marketing” to refer to all the various communications disciplines applied by organizations of all types for the purpose of encouraging or discouraging certain behaviors (eg, companies wish to encourage the purchase of products, governments wish to discourage revolution).

If you want to study marketing, there’s no reason to keep your head buried in books. Most of us are surrounded by marketing. We can look at the world around us and find examples nearly everywhere we look. All we need to begin a study of the material is to learn how to analyze it.

There’s no reason you can’t begin this immediately. However, the following three books will be helpful in learning to analyze the marketing sphere.

PR!: A Social History of Spin by Stuart Ewen: This could almost be titled “The true history and secrets of the illuminati.” This is a history of the practice of public relations and the discipline’s impact on society. Much of it is centers around the career of Edward Bernays, who provides many insights into the workings of corporations.

Coercion: Why We Listen to What “They” Say: Douglas Rushkoff’s excellent overview of applied communications diciplines.

Savage Girl: a novel by Alex Shakar. Shakar deconstructs marketing and consumer culture (with a possible Deleuzian influence) with remarkable clarity, and tells one hell of a story. Pattern Recognition pales compared to this book.

One of Shakar’s own ideas presented in the novel is “paradessense,” or paradoxical essense. For example, ice cream is both innocent and erotic. Coffee promises to be both stimulating and relaxing.

Reading these books and then spending the following months and years paying close attention to the marketing around you won’t necessarily substitute for taking real courses in marketing, or spending time working at marketing firm. But it’s an excellent way for a thoughtful person without much time to glean an understanding of the forces at work around them.

Further reading:

These two books on graphic design will illuminate your perspective of the visual components marketing materials:

Non-Designer’s Design Book by Robin Williams: A crash course in the fundamentals of graphic design. Once you’ve read this book, starting paying attention to the design of everything around you, as related to the principals in this book. Traffic signs, menus, pens, packaging, everything. What principals were applied in the design of these things? How could the design be improved?

Grid Systems in Graphic Design: This is essential reading on graphic design, if you can find a copy. This works at a much more structural level than Non-Designer’s, and will give you an even better reference point when analyzing design. I posted some brief notes on this book here.

For those interested in some practical marketing advice for small business owners, I’d recommend Guerilla Marketing Handbook and How to Market a Product for Under $500, but they’re a little out of date. Newer books in the Guerrilla Marketing series are probably more up to date, and their web site is useful.

Klintron formerly served as the marketing director for a successful health care start-up, and sometimes writes about marketing on his blog Klintron’s Brain.

This article originally appeared on Key 64.

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