No, not VALIS. VALS. It used to stand for “Values and Lifestyle System,” but it no longer stands for anything. It’s the primary market segmentation system for market researchers.
More info: Introduction to VALS.
(see also: An Introduction to Spiral Dynamics).
1 response so far ↓
1 Bill Whitcomb // Oct 10, 2006 at 4:05 pm
Are you sure that isn’t the Qlippoth instead?
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